Here's a mid-thought observation that will optimize retention for profitability: not all customer segments are equally profitable. High-profitability segments deserve longer data retention (for win-back and personalization) than low-profitability segme

Here's a mid-thought observation that will save you from a common headache: you promised a customer a 20% discount for their next renewal, or a free month for the inconvenience of an outage—but your